Strategy & Development
for Wineries

Every winery is unique and requires clear decisions from the very beginning. Our work involves building a solid foundation for decisions regarding vineyards, investment, the product portfolio, and target markets, avoiding improvisation and aligning the project with realistic business objectives.

With over 25 years of experience in winemaking and sales, we bring a practical, proven perspective that bridges the gap between the winery and the market based on operational reality, not just theory.

Aimed at both new wine ventures and wineries seeking to expand, reorient, or professionalize their structure, feasibility studies enable data-driven decision-making prior to investing time and resources.

We conduct an integrated analysis of the project’s potential—from vineyard to market—covering land, climate, grape varieties, production model, setup costs, operational structure, the regulatory framework, and commercial viability in domestic and international markets.
What we deliver:

Technical and economic analysis of the project under various development scenarios.

Assessment of the market, positioning, and operational and regulatory risks.

A clear, actionable report to facilitate decision, making, financing, and partnerships

Result:

Well-founded investment decisions, featuring comparative scenarios (best-case / realistic / conservative) and a clear roadmap for moving forward without improvisation.
Let's talk about the project's viability.
We design business plans tailored to wine projects, whether for new wineries or for established operations looking to organize their growth, redefine their business model, or prepare for a new phase.

Our approach integrates production realities, market dynamics, and financial viability, linking costs, prices, channels, and volumes to achievable commercial goals, avoiding unrealistic projections or generic strategies.
What we deliver:

Detailed analysis of costs, revenue, and investment requirements.

Definition of the business model, sales channels, and commercial strategy.

Financial projections featuring scenarios and sensitivity analysis to support decision-making.

Result:

A clear and defensible business plan, useful for internal decision-making, negotiations with financial institutions or investors, and accessing grants and subsidies, offering a realistic vision of the project's trajectory.
Let's talk about the business plan
We support the creation of new wineries and wine projects from the ground up, integrating all key decisions that shape the project's future: vineyard management, winemaking, investment, operational structure, and market entry.

Our work connects technical, production, and commercial aspects from the outset, avoiding common planning errors and helping to size the project in a way that is realistic, scalable, and aligned with the producer's objectives.
What we deliver:

Definition of the warehouse model, workflows, and implementation phases.

Advice on machinery, layout, sizing, and suppliers.

Commercial launch plan aligned with the portfolio, pricing, and markets.

Result:

Projects well, conceived from the outset, with a solid structure that allows for phased growth, optimization of the initial investment, and market entry with a clear, marketable proposition.
Let's talk about the new project
We design coherent, profitable portfolios aligned with the project’s identity, the winery’s production capacity, and actual market demands. The goal is not simply to have more product references, but rather the right ones to drive sales and ensure orderly growth.

We analyze how each wine fits into the overall lineup, considering style, grape variety, winemaking methods, positioning, pricing, and sales channels, to build a clear product offering that facilitates sales in both domestic and international markets.
What we deliver:

Analysis and structuring of the current or developing portfolio.

Definition of roles based on channel, price, and market.

Recommendations to simplify, strengthen, or expand the product range strategically.

Result:

A clear and commercially effective portfolio that improves the readability of the project, facilitates sales, and enables entry into new markets without fragmentation or internal conflicts.
Let's talk about the portfolio.
We define pricing structures and margins that align with the winery’s positioning, cost realities, and the dynamics of each channel and market. The goal is to sell more effectively, protect the wine’s value, and ensure sustainable growth.

We analyze production costs, commercial policy, price elasticity, and channel-specific performance (HORECA, retail, export), avoiding inconsistencies that erode margins, hinder distribution, or damage brand perception.
What we deliver:

Detailed analysis of costs, prices, and actual margins.

Definition of pricing by channel and market, based on clear criteria.

Commercial offer proposal aligned with the brand and sales objectives.

Resultado:

Una política de precios clara y defendible, que mejora la rentabilidad, facilita la relación con distribuidores e importadores y refuerza el posicionamiento del proyecto en cada mercado.
Let's talk about prices and margins.
We design realistic, tailored growth roadmaps that enable the winery to advance in phases, prioritizing decisions and resources based on the project stage and medium, to long-term objectives.

We integrate strategy, portfolio, pricing, markets, and operational capacity into a clear roadmap—featuring timelines and monitoring criteria, that facilitates decision-making and prevents isolated, disjointed actions.
What we deliver:

Definition of growth phases with concrete objectives.

Prioritization of actions based on impact and available resources

Tracking indicators to adjust course when necessary.

Result:
A clear vision of the project's trajectory, with a structured plan that enables orderly growth, progress tracking, and the adaptation of the strategy to actual market evolution.
Let's talk about the project's growth
We provide ongoing strategic guidance to wineries and wine projects requiring expert support for key decision-making, going beyond one-off interventions.

We act as an external strategic partner, helping to set priorities, evaluate opportunities, and adjust strategy as the project evolves—always maintaining a holistic perspective that integrates product, market, and business considerations.
What we deliver:

Ongoing support for strategic and commercial decisions.

Periodic monitoring of objectives, progress, and deviations.

Strategic adjustments based on data, experience, and market context.

Result:
More robust and coherent projects that are prepared to adapt to change, featuring better-founded decisions and an evolution aligned with the winery's actual objectives.
Let's talk about strategic support

Strategy & Development for Wineries

What we deliver:

Technical and economic analysis of the project under various development scenarios.

Assessment of the market, positioning, and operational and regulatory risks.

A clear, actionable report to facilitate decision, making, financing, and partnerships

Result: Well-founded investment decisions, featuring comparative scenarios (best-case / realistic / conservative) and a clear roadmap for moving forward without improvisation.

What we deliver:

Detailed analysis of costs, revenue, and investment requirements.

Definition of the business model, sales channels, and commercial strategy.

Financial projections featuring scenarios and sensitivity analysis to support decision-making.

Result: A clear and defensible business plan, useful for internal decision-making, negotiations with financial institutions or investors, and accessing grants and subsidies, offering a realistic vision of the project's trajectory.

What we deliver:

Definition of the warehouse model, workflows, and implementation phases.

Advice on machinery, layout, sizing, and suppliers.

Commercial launch plan aligned with the portfolio, pricing, and markets.

Result: Projects well, conceived from the outset, with a solid structure that allows for phased growth, optimization of the initial investment, and market entry with a clear, marketable proposition.

What we deliver:

Analysis and structuring of the current or developing portfolio.

Definition of roles based on channel, price, and market.

Recommendations to simplify, strengthen, or expand the product range strategically.

Result: A clear and commercially effective portfolio that improves the readability of the project, facilitates sales, and enables entry into new markets without fragmentation or internal conflicts.

What we deliver:

Detailed analysis of costs, prices, and actual margins.

Definition of pricing by channel and market, based on clear criteria.

Commercial offer proposal aligned with the brand and sales objectives.

Resultado: Una política de precios clara y defendible, que mejora la rentabilidad, facilita la relación con distribuidores e importadores y refuerza el posicionamiento del proyecto en cada mercado.

What we deliver:

Definition of growth phases with concrete objectives.

Prioritization of actions based on impact and available resources

Tracking indicators to adjust course when necessary.

Result: A clear vision of the project's trajectory, with a structured plan that enables orderly growth, progress tracking, and the adaptation of the strategy to actual market evolution.

What we deliver:

Ongoing support for strategic and commercial decisions.

Periodic monitoring of objectives, progress, and deviations.

Strategic adjustments based on data, experience, and market context.

Result: More robust and coherent projects that are prepared to adapt to change, featuring better-founded decisions and an evolution aligned with the winery's actual objectives.

Strategy & Development
for Wineries

Result:

Well-founded investment decisions, featuring comparative scenarios (best-case / realistic / conservative) and a clear roadmap for moving forward without improvisation.

Result:

A clear and defensible business plan, useful for internal decision-making, negotiations with financial institutions or investors, and accessing grants and subsidies, offering a realistic vision of the project's trajectory.

Result:

Projects well, conceived from the outset, with a solid structure that allows for phased growth, optimization of the initial investment, and market entry with a clear, marketable proposition.

Result:

A clear and commercially effective portfolio that improves the readability of the project, facilitates sales, and enables entry into new markets without fragmentation or internal conflicts.

Resultado:

Una política de precios clara y defendible, que mejora la rentabilidad, facilita la relación con distribuidores e importadores y refuerza el posicionamiento del proyecto en cada mercado.

Result:
A clear vision of the project's trajectory, with a structured plan that enables orderly growth, progress tracking, and the adaptation of the strategy to actual market evolution.

Result:
More robust and coherent projects that are prepared to adapt to change, featuring better-founded decisions and an evolution aligned with the winery's actual objectives.