INTERNATIONAL STRATEGY FOR WINERIES
Exporting better starts with choosing wisely.
Wine Match Method helps wineries decide where their commercial effort is truly worth focusing: markets where they are already present, or new countries they are considering entering.
We cross-reference market data, pricing, competition, channels, importers, and portfolio. Then, the
Vinos Distintos team interprets that information with real export experience.
Data to structure. Criteria to decide.
Over 25 years working with wineries, markets, and importers.
THE SECTOR TODAY
Having more markets does not always mean selling more.
Many wineries already export, but not every market responds in the same way.
Sometimes the problem lies with the importer, with areas that are not being developed, with the channel, the price, the message, or a lack of commercial focus.
And very often, the market simply needs to be reviewed before continuing to invest in it.
Growth is not about being present in more countries.
It is about choosing better where to focus your effort.
01
STARTING POINT
Winery diagnosis
We organize what is inside before looking outside: portfolio, pricing, capacity, channels, positioning, narrative, and commercial objectives.
02
MARKET INTELLIGENCE
Market reading
We analyze consumption, imports, channels, competition, comparable prices, trends, and real barriers to entry or growth.
03
COMMERCIAL PRECISION
Importer fit
We identify importers with a real fit based on portfolio, channel, segment, sensitivity towards Spanish wine, market coverage, gaps in their portfolio, and commercial capacity.
We do not look for random contacts. We look for importers that can make sense for your winery and your wines.
04
COMMERCIAL ACTIVATION
Commercial argument
We define how to present the winery and your wines in each market: commercial approach, key message, tone, language, cultural sensitivity, and priority arguments that can open a real conversation with the importer.
TWO WAYS TO WORK WITH WMM
Do you want to review an existing market or assess a new country?
WMM is applied to two very specific situations: markets where the winery is already selling, or countries it is considering entering.
In both cases, the objective is the same: to understand whether there is a real fit between the winery, its wines, the market, and the right importers.
In both cases, WMM includes a selection of importers that match the winery and/or its wines.
We do not look for random contacts: we prioritize profiles with a real fit in terms of portfolio, channel, segment, and commercial opportunity.