INTERNATIONAL STRATEGY FOR WINERIES
Exporting better starts with choosing better.
Wine Match Method helps wineries decide where it is worthwhile to concentrate their commercial efforts: in markets where they are already present or in new countries they are considering opening.
We cross-reference market information, prices, competition, distribution channels, importers, and portfolio data. Then, the Vinos Distintos team interprets this data with over 25 years of real-world export experience.
Data to structure. Criteria to decide.
Over 25 years working with wineries, markets, and importers.
THE SECTOR TODAY
Having more markets does not always mean selling more.
Many wineries already export, but not all markets respond the same way.
Sometimes the problem lies with the importer, in the areas that are not being worked, in the channel, in the price, in the message, or in the lack of commercial focus.
And, often, before continuing to invest, it's advisable to check if the market still has room to grow.
Growth is not about being present in more countries.
It is about choosing better where to focus your effort.
01
STARTING POINT
Winery diagnosis
We organize the winery's information before looking at the market: portfolio, prices, production capacity, positioning, channels, and commercial objectives.
Because a good international strategy begins with understanding what the winery can, and wants to, sell.
02
MARKET INTELLIGENCE
Market reading
We analyze consumption, imports, prices, competition, channels, and barriers to entry to understand how each market really works.
Not all countries offer the same opportunities for all wines.
03
COMMERCIAL PRECISION
Importer fit
We identify importers with a real fit based on portfolio, channel, segment, positioning and business opportunity.
We don't look for random contacts. We look for companies that make sense for the winery and its wines.
04
COMMERCIAL ACTIVATION
Entry strategy
We define how to present the winery in each market: value proposition, message, positioning, language, cultural sensitivity, and commercial arguments.
The goal is to facilitate business conversations with a greater chance of turning into a deal.
TWO WAYS TO WORK WITH WMM
Do you want to review a market where you already sell or assess a new country?
WMM adapts to two very specific situations.
You can analyze a market where you already work to detect new opportunities or validate a new country before investing time and resources.
In both cases, the goal is the same: to help you make informed decisions about where it is worthwhile to focus your marketing efforts.
In both cases, the result is not a contact list.
It is a clear criterion for deciding where to concentrate commercial efforts and which importers it makes sense to work with.