About us
Before advising wineries, we were winegrowers and winery owners. We grew up among vineyards and barrels, experiencing first-hand the challenge of making, positioning, and selling wines around the world.
More than 25 years ago, we started that journey. From that experience, Vinos Distintos was born: a family company that works alongside wineries that share our way of understanding wine.
Strategic consulting. Branding. Marketing. Communication. Internationalization.
We do not explain it from theory: we know it because we have lived it.
And we keep doing it because it works.
Roberto Pan
Consultant / Advisor / Technical Director
I was born and raised in Barcelona and began my professional career in private banking. After several years in the financial sector, I trained in strategic marketing and went on to lead projects for major brands such as Nike, Chupa Chups, and Speedo, working with leading agencies.
Later, I focused my career on the wine sector, where I have worked as an executive in different wineries, holding positions as CEO, managing director, and strategic advisor in various projects.
Today, I work as a strategic consultant, leading planning, internationalization, and marketing resource optimization projects for wineries and companies in the wine sector, combining business vision, operational experience, and real market knowledge.
Marta Abbad
Internationalization / Market Development
My professional career has always been linked to the international sphere, leading projects in different countries across the Middle East, Asia, and Europe, and working with multicultural teams in highly diverse contexts. This experience has allowed me to develop a practical and realistic view of opening and managing new markets.
In 2002, I joined the family winery, where I gained in-depth experience across all areas of the wine business: management, sales, and export. Integrating that international experience into the company’s strategy was key to understanding the sector from the inside and as a whole.
I work alongside wineries in their internationalization process, helping them position their wines in foreign markets and build strong, long-term relationships with importers and distributors.
Pipo Abbad
Branding / Marketing / Communication
My professional career has developed between Italy and Spain, always linked to branding, marketing, and design. After my time as Creative Director and Coordinator of the Barcelona 92 Olympic Project at Kelme, I worked for international brands such as Nike, Speedo, and Ellesse.
In 2002, I joined the family winery, a turning point that allowed me to gain deeper insight into the wine sector. Since then, I have led wine-related projects, working alongside wineries in the definition of their identity, positioning, and communication in increasingly demanding and global markets.
My goal is to help our clients clearly define their objectives and strategies, giving them the tools they need to adapt their products to the market, tell their story with coherence, and build an image aligned with their values.
Federico Pan
Finance / Data / Artificial Intelligence
I hold a degree in Finance and specialize in artificial intelligence applied to data analysis. At Vinos Distintos, I develop Wine Match Method, our own methodology that combines market data, pricing, portfolio, and positioning to improve strategic decision-making for wineries and wine-related projects.
My work focuses on transforming complex information into practical tools that help identify real market opportunities, optimize the fit between wine and channel, and reduce risk in internationalization and growth processes.
I apply an analytical and structured approach to support commercial and export strategy, integrating technology, data, and knowledge of the wine sector.
Nuria España
Sommelier / Gastronomic Communication
My professional career is linked to wine, gastronomy, and the culture of service. I have worked as a sommelier in fine dining restaurants, taking part in wine list selection, distributor relations, and team training, always with a technical and sensitive understanding of wine.
I was awarded First Prize Sommelier at the FACYRE National Gastronomy Competition and hold specialized training including WSET Level 3, among other qualifications. I regularly collaborate in tasting panels and specialized media, connecting producers, prescribers, and the market.
Today, I work alongside wine projects, bringing an expert perspective on wine communication, positioning, and the consumption experience, helping translate the product into a clear, credible discourse aligned with the market.
Rodolfo Valiente
Winemaker / Consultant
I was born in Valencia and began my professional career in law, until I decided to change direction and train in viticulture and winemaking. After a period in the United States, I fully entered the wine sector and returned to Requena to bring a renewed vision to the family vineyards, combining respect for origin with innovation.
In 2017, I was named Winemaker of the Year by the Association of Winemakers. I have served as president of the Spanish Organic Wineries Association (SOW · Spanish Organic Wines) and of the Union of Certified Vinos de Pago of Spain, actively contributing to the promotion of quality-driven and sustainable wine models.
Today, I work alongside wine projects as a consultant and technical advisor, bringing a strategic vision based on experience, vineyard knowledge, and the reality of the market.